Product Designer Sr.

Last update March 1, 2022

🇪🇸 Versión en español

Currently in Buenos Aires, Argentina 🇦🇷

Designer with more than 8 years of experience in the technology industry. I have designed and led design processes to improve and build digital products for startups and large companies in multiple industries (B2C & B2B) around the world, I have executed designs with a strategic product perspective that sought to build memorable experiences for different segments of users.

You can find me here

[email protected]

/in/esmarienkafer

+54 11 68373665

More details here 👉

Extended Skills

Techniques & Design Tools

💼  Experience

Present —

Feb 2021

Lead Designer / Digital Experience

• Leading a multidisciplinary product team for different projects.
• Crafting the characteristics and structure of the Mobility Platform that will work as a SaaS product and a white-label design system.
• Applying product strategy to make decisions and generate definitions for the rest of the teams
• Collaborating as a focal point in the definition of roadmaps, product objectives, OKRs, and KPIs.

Sep 2021 —

Sep 2020

Product Designer / Visual Builder

• Lead and define design and user research strategies for visual construction team that covered the part of the product that allowed to build apps through a WYSIWYG interface.
• Also facilitated collaborative workshops for design, dev, and product teams.

Feb 2021 —

May 2018

User experience Lead

• Design and definition of products for Open Government and citizen participation for DemocraciaOS.
• Redesign and implementation of improvements to existing platforms.
• Facilitation of collaborative workshops with stakeholders to define project scope, design roadmaps, UX perspective to solutions designed for citizens and political actors.

Developed products:

1. Consulta Pública - Citizen participation forums
2. Justa - Justice Observatory
3. Participes - Monitor of government goals
4. Participatory budget
5. Voting authorities
6. Hecha la ley - Control version of the construction of laws

Sep 2020 —

Dec 2018

• Lead design process from discovery, MVP definition and implementation for different projects.
• Define and execute user research and user testing strategies.
• Construction of Design Systems, Mockups and Experiences for web apps and mobile apps in different areas.

Developed products:

1. DIRECTV - Subscription Management app

2. Itaú Bank - Digital bank for small and medium businesses

3. JP Morgan & Chase - Application for infrastructure management

More details here 👉

Experience in detail

Portfolio

Project Showcase