Present —

Feb 2021

Lead Designer / Digital Experience

• Lead a multidisciplinary product team for different projects.
• Apply Atom Design to build a white-label design system.
• Work with a business strategy and involve it within the design process to bring valuable results and build impactful relationships.
• Team collaboration to achieve large-scale milestones.
• Create presentations to articulate strategy and vision for projects, processes, and deliverables.
• Identify opportunities to connect with team culture in an effort to deepen our production thinking.
• Apply product methodology to make consistent and scalable decisions.
• Collaborate as a focal point in the definition of roadmaps, strategic objectives, and strategic goals.

Sep 2021 — Sep 2020

Product Designer / Visual Builder

• Leading and defining the design strategy and accompanying with the product and technical initiatives.
• Planning and execution of a user research plan to generate a common vision with the part of the product we were building.
• Generate community spaces for design profiles.
• Construction of a product roadmap aligned to the business drivers, carrying out the prioritization and estimation process in a collaborative way.
• The approach of redesigning the building experience (WYSIWYG) is based on these hypotheses resulting from the research process.
• Generate effective feedback spaces together with other design and product profiles to include new perspectives to the proposed solutions.
• Developed presentations that articulated the product strategy, vision, hypothesis, and deliverables in partial timelines, for an audience of Managers and C-Level.
• Managed development team to engage them in product vision, collaborative prioritization, and task tracking.

Sep 2020 — Dec 2018

User experience Designer

Subscription management application / DIRECTV

• Lead the experience part of the Selfcare (MIDirectv) application.
• Added new functionalities to the MVP such as prepaid plan payment
• We focused on receiving constant feedback with a strategy that involved user testing with +10 users per sprint.
• I worked in duo with a Visual Designer and we collaborated in the ideation and development of deliverables of the design team.
• I collaborated cross-functionally with frontend, backend, functional, and QA profiles to ensure the quality and feasibility of the solutions we presented.
• Before large proposals, communication was key and I generated different presentations to present ideas, proposals, usability test results, and improvements for the application.
• The MVP was initially launched in Argentina and we started working on the regionalization and tone of voice for the launch of the application in Colombia and Venezuela.

Digital Banking for small business / Itau

• Design and define the digital experience of corporate banking, including tailored solutions for small businesses as a scale to enterprises.
• Lead the project discovery process, involving user-centered design (UCD) methodologies.
• Define personas, user journeys, ecosystem maps, involving service design tools as well.
• Generate a collaborative design process between stakeholders and the technical, managerial, and functional profiles of the team.
• Experience building using Angular Material as a visual library to define the UI Kit and interaction patterns.
• Planned continuous user research that involved interviews and a user testing strategy to validate hypotheses and design solutions.
• Worked leading the experience part in a team of 5 designers.
• We defined the MVP experience including border cases and bug scenarios in the delivery stage which lasted 5 months.

Infrastructure configuration app / JP Morgan

• I collaborated as the only design profile within the team, teaming with a functional profile we defined an internal application that was responsible for automating the installation and configuration of terminal systems and servers within the bank through the nesting of the architecture and its configurations allowing to install in a large number of terminals the same configuration in an intuitive way and aligned to the needs of infrastructure architects.
• I was in charge of the definition of the proof of concept that would lead to the consolidation of the project proposal to be sponsored by a VP within the company.
• We defined a validation design strategy that involved integration with other products part of the bank's ecosystem.
• Working in a remote team in different time zones.
• Conduct user interviews.
• Started the Buenos Aires chapter of UX design within the bank along with other designers from other projects.
• High resilience and adaptation to changes and new product requirements to adapt them to the solution and the initial value proposition.
• Work together with technical profiles to define the logic of the product architecture and its technological and user touchpoints.
• Collaborate to create spaces where the team could align the same vision of the product and democratize the decision-making process.
• Trabaje en conjunto a perfiles tecnicos para definir la logica de la arquitectura del producto y sus puntos de contacto tanto tecnologicos como con las personas usuarias.
• Colaborar para crear espacios donde el equipo pudiese alinear la misma visión del producto y tomar democratizar el proceso de toma de decisiones.

Feb 2021 — May 2018

User experience Lead

• I collaborated from the design strategy and execution of solution proposals to build different tools and projects, based on DemocraciaOS, an open-source, replicable, white-label platform oriented to citizens or government-related solutions.
• Design and create different scalable and flexible products for the organization following different design methodologies, together with a team-oriented more to the social branch, such as political scientists, lawyers, economists, directors of other organizations, congressmen, delegates, journalists, among others. To generate more accurate and purposeful solutions for a sample of people as large and diverse as the citizens of a country.
• I conducted and facilitated spaces for research, framing of problems and experience maps, identification of people, and understanding of the context where the tool would work. Also helps stakeholders to think with a digital product perspective to define their requirements and align expectations.
• Led research processes, interviews, usability tests of different types to different stakeholders.

Developed products

• Hecha la ley Inspired by the idea of bill-tracking, "Hecha la Ley" is an open-source tool, conceived for the specialized press and the professional body of parliaments, which calculates the changes in a bill as it advances through the parliamentary process. Developed in conjunction with Directorio Legislativo, it is currently in the prototyping stage
• Public Consultation Seeks to encourage participation, debate, and interaction among entities and individuals on various topics.
• Goals Tracking A digital platform that allows the publication of government goals and commitments, facilitating citizen monitoring.
• Participatory Budget A digital platform that allows the integral management of Participatory Budgets, generating instances of dialogue between people and institutions.
• Justa JusTA Platform is an initiative for the exchange of information, proposals, dialogues, and complaints about the justice system. We promote greater openness and accountability of the Judicial Branch and the Public Prosecutor's Offices.
• Voting Authorities Digital platform for voting authorities in electoral processes of everyday democracies, management of candidate registration, voter lists, voter registration, secure voting, display of voting results.

Nov 2018 — Mar 2018